- EN
The first book on HAY, one of the world's most exciting, innovative, and accessible product design brands today! Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. In creating a universe of bright everyday objects and furniture that are functional and affordable, HAY changed the world's view of Scandinavian design forever. This book tells the story of HAY through an exploration of its foundations, bold approach to color, and collaborations with the most talented creatives around the world who share the brand's core values of making joyful, high-quality design available a wide audience. Works by globally celebrated designers such as Ronan and Erwan Bouroullec, Doshi Levien, Nathalie Du Pasquier, Muller Van Severen, and Scholten & Baijings feature throughout the book and there is a foreword by John Hoke III, Chief Design Officer of Nike.
- Title
- HAY
- Price
- KRW 63,000
- Publisher
- Phaidon
- ISBN
- 9781838665647
- Pages
- 240pp
- Size
- 211mm x 275mm
- Binding
- Hard Cover
The first book on HAY, one of the world's most exciting, innovative, and accessible product design brands today! Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. In creating a universe of bright everyday objects and furniture that are functional and affordable, HAY changed the world's view of Scandinavian design forever. This book tells the story of HAY through an exploration of its foundations, bold approach to color, and collaborations with the most talented creatives around the world who share the brand's core values of making joyful, high-quality design available a wide audience. Works by globally celebrated designers such as Ronan and Erwan Bouroullec, Doshi Levien, Nathalie Du Pasquier, Muller Van Severen, and Scholten & Baijings feature throughout the book and there is a foreword by John Hoke III, Chief Design Officer of Nike.
오늘날 세계에서 가장 신나고 혁신적이며 접근하기 쉬운 제품 디자인 브랜드 중 하나인 HAY에 관한 첫 번째 책! 2002년에 설립된 HAY는 덴마크의 작은 회사에서 제품 디자인의 최전선에 있는 세계적으로 사랑 받는 브랜드로 빠르게 올라섰습니다. 기능적이고 저렴한 밝은 일상의 물건과 가구의 우주를 창조하면서 HAY는 스칸디나비아 디자인에 대한 세상의 관점을 영원히 바꾸었습니다. 이 책은 HAY의 기초에 대한 탐구, 색상에 대한 과감한 접근, 그리고 브랜드의 핵심 가치를 공유하는 전 세계에서 가장 재능 있는 크리에이티브들과의 협업을 통해 HAY의 이야기를 들려줍니다. 로난과 에르완 부울렉, 도시 레비앙, 나탈리 뒤 파스키에, 뮐러 반 세베렌, 숄텐 앤 바이징스와 같은 세계적으로 유명한 디자이너들의 작품들이 책 전체에 걸쳐 등장하며 나이키의 최고 디자인 책임자인 존 호크 3세의 서문이 있습니다.
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