More than just a truly outstanding graphic designer, Otl Eicher was an innovative thinker, photographer, typographer, ecologist, philosopher, and co-founder and mentor of Ulm's famous Hochschule fuer Gestaltung. On his centenary, this splendidly produced and designed book examines every aspect of his career and tracks many strands of his lasting influence. We learn about Eicher's work in developing corporate brands. He learns how he created the Rotis typeface and then built architecture that includes fonts, how he collaborated with artists and architects such as Joseph Albers, Alexander Kluge, and Norman Foster, and how his founding of the Ulm School of Design reflected teaching and his passion for an open, free, democratic society. Eicher's achievements are evident in almost every public space on Earth, and this solid and timely reference work properly places him as one of the pioneering geniuses of the last century.